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Liberty London
Fall 2023
This project involved designing Liberty London’s first store launch in Doha. The concept draws from the imagery of Qatari Dhows, creating a connection between the heritage of Liberty’s original building - constructed from reclaimed warship timbers - and the traditional craftsmanship of local Dhow boats.
This project took an experimental approach to reimagining Liberty London’s identity, pushing beyond traditional retail concepts to create a store that felt both innovative and connected to the cultural heritage of Qatar. By blending historical references with contemporary design strategies, the project aimed to craft a unique and memorable brand experience for a new audience.
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